NGK Spark Plugs

  • Job Locations US-MI-Wixom
    Job Title
    MI-Brand Marketing Specialist
    Job ID
    Regular Full-Time
  • Responsibilities

    Essential Duties:

    • Works with Brand Marketing Manager to develop a marketing strategy and plan with focus on growth of our family of brands by leveraging and communicating authenticity.
    • Participates in the overall support of all Brand Marketing activities associated with the development and execution of content and collateral for POP materials, website content, branded merchandise, consumer engagement activities, PR events, trade shows, and national promotions.
    • Collaborates with creative, interactive and experiential teams to produce compelling brand communications consistent with the brand/product position.
    • Assist in management, review, approval and tracking of marketing collateral and advertising calendar
    • Work closely with sales and product managers to create effective stories and content for use in all marketing and communications materials. 
    • Participates in the overall marketing strategy and tactical execution with the broader Marketing and Management team to achieve goals and targets.
    • Manage outside vendors on various marketing projects, merchandise initiatives, public relations activities and advertising plans to ensure they are delivered on-time, within the scope of the plan and within budget.
    • Collaborate with Marketing Team to develop strong campaigns and promotions, attend select customer and industry meetings to keep abreast of trends and topics to enact campaigns to leverage NGK’s leadership role in the aftermarket industry.
    • Adhere to all company policies and procedures, and if applicable, all will adhere to all company policies relating to TS16949 and ISO14000.


    Academic Skills/Knowledge/Experience:

    • Bachelor’s Degree in Marketing or equivalent field of study
    • Excellent communication skills in writing and verbally using the English Language
    • Minimum of 1 year automotive aftermarket sales experience
    • Minimum of 3 years marketing department experience
    • A passion for and understanding of brand communications and content
    • Good marketing/planning skills
    • Strong written and verbal skills
    • Demonstrated collaborative and organizational skills
    • Experience in leading and managing projects and programs effectively
    • Proficiency in MS Office


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