NGK Spark Plugs

  • Job Locations US-MI-Wixom
    Job Title
    MI-Brand Marketing Manager
    Job ID
    Regular Full-Time
  • Overview

    When it comes to spark plugs, NGK is the World Leader. Makers of spark plugs for virtually every automotive, motorcycle, marine and small engine application, NGK dominates. Starting with a single product in 1936, NGK's extraordinary growth can be attributed to a philosophy of manufacturing the product where it is going to be used. In fact, a substantial number of NGK Spark Plugs and oxygen sensors sold in the United States are made right here in America. One of the benefits of this approach is the ability to work closely with manufacturers in developing products tailored specifically to their needs. The most tangible manifestations of the success of this philosophy have been the construction of fourteen factories in eight nations throughout the world, as well as NGK Spark Plugs being specified as original equipment by the majority of the world's auto manufacturers. With state-of-the-art manufacturing, inventory and distribution facilities, NGK is dedicated to providing our customers with the finest products and service possible.


    Essential Duties:

    • Develops drives and executes strategies for the NGK brand and product portfolio
    • Effectively lead, coach, manage and mentor brand team members
    • Manages all NGK brand strategy development and execution including advertising, PR, promotions and retail marketing initiatives
    • Develop and drive presentations to help communicate and sell the digital strategy across the organization
    • Under general direction, manages budget for all brand marketing communications initiatives.
    • Manage outside vendors on various marketing projects and advertising plans to ensure they are delivered on-time, within the scope of the marketing plan and within budget.
    • Identify and evaluate potential media, content, sponsorship and brand partnership opportunities for NGK brand portfolio to ensure they met brand messaging goals.
    • Track and evaluate competitive marketing initiatives.
    • Use market research and consumer insights to develop effective advertising/media strategy.
    • Develop marketing initiatives within the full marketing mix – creative, media, content.
    • Track and manage initiatives through 360 campaign development process.
    • Provide monthly dashboard that monitors campaign performance and share post campaign metrics with broader marketing team and management.
    • Collaborate with Interactive, Creative and Experiential Marketing Managers to accomplish business and marketing strategies as defined.
    • Collaborate with Sales to develop strong campaigns and promotions on national and regional levels.
    • Work with retail and trade program group customers to create marketing campaigns, in-store merchandising displays and promotions that will drive NGK brand consideration and sales.
    • Attend customer and industry meetings to keep abreast of trends and topics to enact campaigns to leverage NGK’s leadership role in the AM industry.


    Academic Skills/Knowledge/Experience:

    • Bachelor’s Degree in Marketing or Communications, related field
    • Minimum of 7 years of experience in the automotive industry or related field
    • Minimum of 7 years of brand management marketing experience
    • Minimum of 5 years of managing, motivating and leading a team
    • Strong budget control/business math skills
    • Strong project management skills
    • Excellent written and verbal communication skills
    • Deep understanding of brand strategy for B2B and B2C audiences
    • Ability to stay ahead of brand marketing trends and provide POV/implications
    • Ability to work collaboratively cross functionally to accomplish shared business goals
    • Ability to think creatively and innovatively.
    • Strong media/communications knowledge of both print and non-print media


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